Brands
Brands that make meaningful connections will thrive
Data fuels all digital tools - from AI chatbots to programmatic advertising platforms, the real value comes from accessing and ingesting more, quality data.
Brands must do these three things well:
Measurement - How are you measuring your brand’s activity, and are you evaluating the correct metrics?
Partnerships - Who can meaningfully add value to your data, and are they a trustworthy partner?
Maturation - Now is not the time to take shortcuts. Brands that establish a sound technology and advertising strategy today will be ahead of the game tomorrow.
The world looks different with 5% rates
The Digital playbook has been built for a 0% environment
Find new customers > Get them to buy > Hope they buy again
New strategies must be adopted in this new economic reality
The secret for success lies in 3 ratios
Customer Lifetime Value : Customer Acquisition Cost
Search Growth : Brand Detractors
1X buyer : Top Decile
What Dots do You Need To Connect…
Identity Strategy - How are you building an internal “Oil Refinery” for data?
Insight Activation - How can you iterate and capitalize on emerging product opportunities?
Brand Narrative - What value are you providing above and beyond the products you sell?
Connectivity - Mission control for the brand’s partner ecosystem, to ensure data streams and AI capabilities are in sync
Interoperability - Your systems and data must be able to work across your tech stack for maximum value
Product Ecosystem - How does each incremental purchase make every previous purchase better?