Brands

Brands that make meaningful connections will thrive

Data fuels all digital tools - from AI chatbots to programmatic advertising platforms, the real value comes from accessing and ingesting more, quality data.

Brands must do these three things well:

  • Measurement - How are you measuring your brand’s activity, and are you evaluating the correct metrics?

  • Partnerships - Who can meaningfully add value to your data, and are they a trustworthy partner?

  • Maturation - Now is not the time to take shortcuts. Brands that establish a sound technology and advertising strategy today will be ahead of the game tomorrow.

The world looks different with 5% rates

The Digital playbook has been built for a 0% environment

  • Find new customers > Get them to buy > Hope they buy again

New strategies must be adopted in this new economic reality

The secret for success lies in 3 ratios

  • Customer Lifetime Value : Customer Acquisition Cost

  • Search Growth : Brand Detractors

  • 1X buyer : Top Decile

What Dots do You Need To Connect…

  • Identity Strategy - How are you building an internal “Oil Refinery” for data?

  • Insight Activation - How can you iterate and capitalize on emerging product opportunities?

  • Brand Narrative - What value are you providing above and beyond the products you sell?

  • Connectivity - Mission control for the brand’s partner ecosystem, to ensure data streams and AI capabilities are in sync

  • Interoperability - Your systems and data must be able to work across your tech stack for maximum value

  • Product Ecosystem - How does each incremental purchase make every previous purchase better?

We Can Help You Find Your Way