For Agencies

In a frenetic and fragmented marketplace, breaking through is hard

Consolidation is everywhere, competition is fierce, and many traditional agencies have been relegated to one of three roles…

  • Vendor - commoditized, compete on price, unstable clients

  • Staffing - order taker, box checker, hard to scope

  • Role Player - A siloed advisor moving a small part of the business

Decision making has consolidated to the C-Suite

Boards and investors are demanding more results with less investment.

C-Suites need ways to quickly uncover efficiency, beyond re-organizing.

They need partners to help connect pipes and find the big ideas that will move the needle.


Agencies should be operating as Chief Customer Officers for their client partners .

What Chief Customer Officers drive

  • Identity Resilience - Understand and enhance how Identity resolves across an enterprise

  • Thought Leadership - Build business cases for innovation

  • Insight Activation - Synthesize data sets from across the business

  • Brand Continuity - Connect owned, paid and earned channels, resulting in compounding customer value

  • Product Market Expansion - Identify additional customer needs to fuel product development. Upsell new products to current buyers

  • Connectivity - Mission control for the brand’s partner ecosystem, to ensure data streams and AI capabilities are in sync

Let’s get into the boardroom